Background

Allan Reeder Ltd is a long-established family-run business, dedicated to the wholesale supply of quality-assured dairy and non-dairy products to companies across Greater London. Operating from their own distribution centre by Heathrow Airport, they service many businesses, including some of London’s best-known restaurants, coffee shops, and hotels.

At Allan Reeder Ltd, service is always at the forefront of their business. Despite growing from a one-man start up in 1971 to one of London’s leading dairy suppliers, Allan Reeder Ltd have not lost the personal touch. They believe knowing their customers as individuals is the best way to know their business, ensuring their customers are getting the products and service they need. With an unwavering eagerness to please as a commitment that goes back to their origins, they have built a trustworthy reputation with their customers.

With this mentality, Allan Reeder Ltd understands that business is personal and developing strong connections with customers and suppliers is the key to successful working relationships which is why they chose Specialist Risk Insurance Solutions (SRIS) to look after their Trade Credit insurance policy.

Business is personal

Allan Reeder Ltd were already working with another Specialist Risk Group (SRG) business to manage their commercial insurance needs. The team was introduced to Allan Reeder Ltd to review their Trade Credit insurance offering and see if they can provide any improvements to their existing policy.tracre

With our similar values and specialist knowledge, Allan Reeder Ltd decided to appoint us to their existing policy so we could help them manage their cover more effectively. As a result, we were able to secure enhancements in their cover that were previously not available to them.

“At SRIS, we share the value of getting to know our customers to provide the best service. We are not just a corporate Trade Credit insurance business. We are all human and we like to understand our clients as people. We want to build genuine relationships with the people we work with because we believe business is all about trust.”

Steve Watson, Trade Credit - Executive Director, Specialist Risk Insurance Solutions.