Background

Initially launched as a Turkish manufacturer, producing earthenware items not available for import during WW2, VitrA has since established itself as a household name for ceramic sanitaryware worldwide, producing millions of individual items every year. Speaking to Tamara Harris, Finance Manager for VitrA, it is clear that the brand’s unique combination of heritage and contemporary styling has enabled it to become a distribution powerhouse, supplying 75 countries across five continents.

Supporting business cashflow

VitrA is an undisputed success story in manufacturing, and an essential contributor to the UK economy. Having worked with VitrA since 2003, we are proud to have seen them grow to the £22 million turnover organisation they are today.

The business has used Trade Credit insurance to support proactive credit management and reduction of risk and has also benefitted from client cover in case a customer becomes insolvent. In one such case, Trade Credit insurance has supported the continued cashflow of the business, without retained bad debt reserves preventing investment and expansion.

Guidance throughout the claim process

From the initial contact with the firm’s administrators, through to completing the claim forms, our Trade Credit team supported VitrA, informing them throughout the process right up until the claim was paid. This not only helped the cashflow of the company, but took away all the stress of completing forms and dealing with the insurance company.